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Findings – As in the study conducted in the UK, there is in general a strong DCB in the German market. However, it differs largely across the 14 product categories. Results indicate that consumer preference rankings can best be explained by a combination of demographic variables and country-of-origin effects.

Die Gruppe arbeitete neben der derzeitigen Tour-Aktivität an dem dritten Studioalbum, das erscheinen soll. Mai veröffentlichte die Gruppe den Trailer zu ihrem am Dieser Kurzfilm ist bei ITunes erhältlich. Zudem präsentierte die Band einen neuen Song, welcher auf diesem erscheinen soll. Mai wurde bekannt, dass From Death to Destiny voraussichtlich am 6. August veröffentlicht wird. Sie startete am April in Wichita Kansas und endete am Als Co-Headliner sind Motionless in White bestätigt worden.

Mai , wurde mit Denis Stoff ein neuer Frontsänger vorgestellt. September wurde das zweite mit Denys Schaforostow aufgenommene Lied Undivided veröffentlicht. Dezember wurde das vierte Studioalbum mit dem Titel The Black bekanntgegeben, das am März veröffentlicht wurde. Die Band spielt Melodic-Metalcore und vermischt diesen mit Electro -Elementen, [25] jedoch bezeichnet die Band sich nicht als Trancecore -Band und distanziert sich so von musikalischen Einflüssen wie Enter Shikari.

So wechselt er zwischen harten Growls und Screamings sowie klarem Gesang. Das ist eine Liste über Asking Alexandrias Konzerttouren; einzelne Konzerte werden nicht berücksichtigt. Lead-Gitarre , Synthesizer , Background-Gesang. Ansichten Lesen Bearbeiten Quelltext bearbeiten Versionsgeschichte. Navigation Hauptseite Themenportale Zufälliger Artikel. In anderen Projekten Commons. Heiner Evanschitzky, Florian v.

Wangenheim, and David M. Sponsorship Congruence and Brand Image: A Pre-Post Event Analysis more. Purpose — Existing research on sponsorship effects shows that the congruence i.

Congruence between sponsor and sponsored cause is seen as static in Congruence between sponsor and sponsored cause is seen as static in nature. From a dynamic perspective it is unclear why congruence should be seen as constant, and why it is critical for sponsorship effects.

This paper aims to address this issue. Findings — Findings show significant positive effects of learning and remembering of a sponsorship stimulus on brand image over time. In contrast to existing literature, positive incongruence of brand image i. Moreover, a change in event image over time has a positive effect on the change in brand image. Future studies should use a more detailed scale to measure brand event image, which would allow a more rigorous assessment of image transfer on an attribute level.

A replication of the relationship between event image and brand image over time would be especially interesting in a setting, in which event image is negative or a negative? Practical implications — Linking explanatory variables such as?

A sponsorship that might have been positively incongruent in the beginning can turn out to be congruent over time. Hence, the current view that incongruent sponsorships are less promising might be misleading. From a dynamic perspective, this viewpoint can be challenged. Both sponsor and event image are subject to change over time. Hence, this study determines the impact of event image change over time on brand image. A Pre-Post Event Analysis, in: Too Old to Choose?

Consequences of customer loyalty to the loyalty program and to the company more. Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty.

Therefore, our study intends to make two main contributions: Conversely, program loyalty is a far more important driver of purchase behavior. This implies that company loyalty primarily attracts customers to a particular provider and program loyalty ensures that once inside the store, more money is spent. Purpose — The purpose of this paper is to investigate the simultaneous effects of country of origin COO and corporate reputation on initial trust in a transition economy, and to compare these effects across two service industries.

The model broadens COO research by incorporating initial trust as a key driver of success in the context of services internationalization. Relationships between constructs are tested, employing a between-subject experimental design. Findings — Both reputation and the risk level of service have a significant main effect on initial trust. Furthermore, results indicate a highly significant interaction effect: Further research should focus on other instruments for gaining initial trust e.

Practical implications — International marketers of services must carefully consider COO information as a means of building initial trust. Positive effects only apply in the case of high-risk services. As a second contribution, COO effects were compared across different service categories with respect to perceived risk. Furthermore, investigating COO effects in transition economies is of particular interest, as such markets are gaining attraction for international service providers.

Manuel Michaelis, David M. International Marketing and Country-of-Origin Effect. Consumer Ethnocentrism in the German Market more. Purpose — International marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products.

The purpose of this paper is to assess The purpose of this paper is to assess such a domestic-country bias DCB in the German market. By so doing, it replicates an earlier study conducted in the UK.

Ordered logit analysis was employed as well as multidimensional unfolding to present results. However, it differs largely across the 14 product categories. Results indicate that consumer preference rankings can best be explained by a combination of demographic variables and country-of-origin effects. Practical implications — Results indicate that domestic firms in Germany can well rely on a safeguarding effect when marketing their products.

At the same time, managers from foreign countries cannot rely on consumer ethnocentrism as a reliable indicator of the inclination of consumers to downgrade their products. However, results from Germany indicate that at least economic competitiveness of the country-of-origin plays a role in determining respondents' judgments.

This study underlines the value of replication studies in cross-cultural settings in particular. Determinants and consequences of sponsorship fit: A study of fan perceptions more. Sponsorship fit is frequently mentioned and empirically examined as a success factor of sponsorship. While sponsorship fit has been considered as a determinant of sponsorship success, little knowledge exists about the antecedents of While sponsorship fit has been considered as a determinant of sponsorship success, little knowledge exists about the antecedents of sponsorship fit.

The present paper attempts to close this gap in the sponsorship literature by assessing determinants and consequences of sponsorship fit. Results show that sponsorship fit is strongly related to attitudinal and intentional consequences.

Sponsors can improve sponsorship fit by a clear communication of benefits and by demonstrating their regional identification. Additionally, sponsors that are perceived as sincere and to be engaged in other related sponsorships benefit from a more favourable perception of sponsorship fit.

Woisetschläger , Alexander Eiting , Vanessa J. Haselhoff , and Manuel Michaelis Journal of Sponsorship. Sponsorship and Sport sponsorship. While existing literature acknowledges positive effects of satisfaction and economic switching barriers for building customer loyalty, studies analyzing interactions of these antecedents reveal mixed findings.

Prior research does not Prior research does not consider, as antecedents of switching barriers, either habits or social ties that result from shared service-usage within a family or community.

This paper contributes to the literature, first, by replicating the effects of satisfaction, economic switching barriers, and their interaction with customer loyalty and word-of-mouth of subscribers to a contractual service.

Second, the study empirically tests the role of social ties as a social switching barrier. Third, the study introduces and tests the effects of habits as a precursor of economic and social switching barriers. Results reveal significant positive effects of satisfaction, economic switching barriers, and social ties on customer loyalty and word-of-mouth. Additionally, economic switching barriers and social ties interact significantly with satisfaction and habits act as a precursor of economic switching barriers and social ties.

Der Einfluss von Organisationsstruktur und Aufgabenkomplexität auf Teamperformance - Eine gruppenexperimentelle Studie more. Network management is of supreme importance for modern companies. A core challenge is the optimal combination of decentralized management responsibilities and effective back-office operations. The question is how to best and most The question is how to best and most efficiently exercise control in such networks — keeping in mind the task complexity.

Despite the large number of studies investigating structural and organizational structures as drivers of success, the interaction effect between task complexity and organizational structure is relatively under researched. Based on an extant literature review on papers investigating the impact of organizational structure on team performance, this research presents results from an experimental study with groups.

Results indicate that, in the long run, group performance is higher for hierarchically organized groups when solving simple tasks while a team structure is superior in the beginning.

However, in the case of complex tasks, organizational structure does not have a significant impact on team performance. Autonomie und Loyalität in strategischen Unternehmensnetzwerken - Eine Mehrebenenbetrachtung more.

Networks operate properly under the key condition of the network part-ners having the right to take some decisions in an autonomous manner.


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Zitat von daftebule Die Konkurrenz schenkt uns die CL, nice! Sie dienen zur Feststellung der Identität des Nutzers und seines Geräts sowie zur Sicherung von Angaben, die vom Nutzer während des Aufenthalts gemachten werden.

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